
Excerpt from “What I Didn’t Learn From Google But Wish I Had” By Jamie McIntyre
If you take the trouble to interview people who have set up successful websites they will tell you real-life stories of hard work and dedication, but there are also messages that are not so obvious at first glance. It is these underlying common threads that really interested me. What are the common traits shared by these one and two person Internet business owners, I wondered, that have allowed them to build websites that generate incomes of $100,000 to $600,000 or more each and every year? Since they sell everything from body building programs to designer soaps to courses on day-trading, what they are selling is important, but it is not the key factor in their success. Their ages, formal education, or prior knowledge of the Internet did not appear to be relevant to the ability of these men and women to make money online either. The closer I read the more it became obvious that besides all of the strategies and techniques these people reveal as part of their success formula, there are actually three common traits shared by all of their success stories that have allowed them to grow their businesses to generate such extraordinary incomes.
Most of the people interviewed had little or no prior knowledge of the Internet . Typically, this was their first Internet business. Some had never even turned on a computer! And that is the first point I want you to know. It doesn’t matter what your knowledge level is when you start – the important point is that you need to begin. You don’t have to do everything well. In fact, you don’t have to do anything well when you start. But you have to start! Take the first steps (no matter how small) to move your website dream into reality. You don’t need to wait until you know everything. These successful entrepreneurs did not wait until their websites were perfect or until they knew everything there was to know about selling on the Internet before they got started; they are living proof that you don’t need to be an Internet marketing guru to start making money online. I am sure you too, have a great idea that has been percolating in your brain. You just need to start.
The second common thread I want you to know about is that each one of these people focused on just one marketing strategy at a time, did it well, maximised profits and then moved on to the next one. That is why they also said that they know there is so much more they can do. There are many ways you can promote your website. Some of them will give you a quick traffic boost (such as payper- click search engines; others will establish your reputation more slowly (such as writing articles and providing free content for other Webmasters), while others (such as finding strategic partners who will link to your site) will pay off well into the future for the work you do today. That’s the good news! You do not have to put a lot of pressure on yourself believing that you have to do it all or know it all. To follow their lead, focus on just one marketing strategy such as submitting your site to the search engines, publishing your own newsletter, or learning about how to write effective sales copy and then really master it. Learn all you can and apply the knowledge as you learn it. This is how you can generate $100,000 plus from your online business – by focusing on one marketing strategy at a time.
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